My career began with a deep dive into social media at GEO TV Network. Working across diverse projects, I gained hands-on experience that laid a strong foundation for my skills.
This experience propelled me into agencies like Creative Chaos and Convex Interactive, where I tackled a wide range of brands—from non-profits like Alif Ailaan to fashion brands like Yellow. Over these years, I expanded my skillset beyond social media, diving into content strategy, SEO, and digital advertising.
Since becoming a mother of two, I've embraced remote work opportunities, allowing me to maintain a balance between motherhood and my professional passion.
Currently, I leverage my expertise as a remote Social Media and Content Specialist for The Virmani Group (UAE), collaborating with a team across borders. In parallel, I fuel my passion for content creation through my own blog and maintain an active social media presence.
I am ready to take on my next professional challenge.
I'm particularly interested in the next step of my career that leverages my experience in both content strategy and marketing & communications. Ideally, this would involve opportunities to develop and execute data-driven content that generate measurable results.
Executed a digital campaign and provided on-ground event coverage for Alif Ailaan's launch of the impactful 2014 Pakistan District Education Ranking report. This project aimed to raise awareness about the state of education across Pakistan, highlighting both disparities and areas for improvement. My digital campaign efforts helped generate interest and participation in the launch event, while my on-ground event coverage captured the event's energy and key takeaways.
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Development and execution of a data-driven digital strategy to maximize awareness and participation for "Disrupted" event. This strategy included targeted social media campaign, utilizing engaging content and the event hashtag (#DisruptEd) trended on Twitter. In addition, I provided engaging on-ground event coverage by capturing key moments through photos and videos. I live-tweeted key takeaways using the event hashtag, further amplifying the event's reach and sparking conversation online.
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Executed a successful college program for Unilever's BeautifulYou initiative. I managed the mobile marketing efforts and online registration portal. The program leveraged enthusiastic beauty ambassadors who visited universities and directly engaged with young women about basic beauty and hygiene practices. To incentivize genuine audience interaction, product samples were offered in exchange for online registration through the portal I managed. This strategy not only increased the quality of the collected data but also drove significant traffic to the BeautifulYou website.
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For Cornetto Pop Rock Season 2, I managed the mobile marketing efforts. This included developing a user-friendly online portal for student concert registration with unique entry codes. I also crafted a mobile communication strategy, keeping students engaged through timely concert updates and information via text messages. Additionally, I pitched the concept of a "Cornetto Go" app to further elevate the fan experience.
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Planned and executed the digital launch of Novella chocolate, creating a major online buzz with the #DilPighalJaye campaign. Engaging video content played a key role in the campaign's success, skyrocketing engagement and brand awareness. Building on this momentum, I organized and managed a successful influencer meet-and-greet, further amplifying the campaign's reach. The campaign's impact was undeniable, with #DilPighalJaye trending on Twitter and solidifying Novella's position in the market.
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As Marketing Manager, I led their digital brand-building efforts, crafting a compelling online strategy that skyrocketed their online sales. This included managing their e-commerce platform and arranging product shoots. Image's digital transformation is a testament to the power of strategic marketing, and I'm proud to have played a key role in their success.
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